The art of seduction

Some times when seeing some of the advertisement campaign in Kuwait you wonder
How this company got such a contract with this lousy work?

wataniya, gulf bank, and recently the Volkswagen Touareg campaign
Adding number one to the word Touareg in Arabic, cant get more creative than this
Seeing it the first time I thought it was a printing error

I think ad is like a punch line in a joke, it should be, short, smart and unexpected
u have less than a second to deliver your massage,

the cars passing by a billboard 100-120 km/h have to see, think, like your ad.
What makes the advertisements agency deliver such ads to us?
when was it the last time u saw a billboard or an ad that made you say WAW?